
Demand all year, little new supply and the lowest tax on new homes in this comparison, at prices well below the Costa del Sol. Figure by figure against the Costa del Sol, Valencia, Madrid and Barcelona.
Figures as of November 2026
The case
Tenerife combines three things the other four markets do not. Winter is high season: in January, hotels in the province are 75% full, against 42 to 51% in the others. New supply is limited: it has the fewest building permits of the five. And new homes carry the lowest purchase tax, about 8% against 10,75 to 11,5%.
New builds are priced about 24% below Málaga and rose 12,4% over the year, second of the five. In the last crash, prices here fell least: about 36%, against 48 to 52% elsewhere.
A €20–30M project fits this market. A hundred homes is about 3% of the new-build sales the province records in a year. It suits a well-located project with pre-sales. If you need to place hundreds of millions quickly, Madrid is the deeper market, and we say so below.

At a glance
In numbers

In January the Canaries receive more tourists than in August, and hotels in the province are 75% full. On the Costa del Sol and in Valencia, that winter figure is around 40%. For owners, that means a home they use and can let all year.
The fewest building permits of the five markets, on an island where land is limited and licences take time. That barrier protects whoever gets through it.
New builds cost about 24% less per m² than in Málaga. Their prices rose 12,4% over the year, ahead of Málaga, Barcelona and Madrid.
About 8% against 10,75 to 11,5% elsewhere. On a €500.000 home that is around €15.000 less for the buyer, which supports the sales price.
Aedas had 85% of its 160 homes at Solum in Guía de Isora sold when the first phase was handed over, according to the company. Metrovacesa is building 138 homes in Adeje.
After 2007, prices in the province fell about 36% from peak to low, against 48 to 52% in the others. They still fell, so we underwrite for it.
Since 2024, unbuilt tourist and commercial plots can be developed as housing, with a share of protected housing. Since 2025, Canarian companies may invest their tax reserve (RIC) in homes for long-term rent. We found nothing comparable in the other four regions, though our search was not exhaustive.
No rent cap is in force, and the gross yield is level with Málaga and above Madrid on our calculation. Mortgage costs also take a smaller share of income than in Málaga, Madrid or Barcelona.
About 12.000 home sales a year, against 36.000 to 81.000 in the others. A project fits easily, but selling up in one go takes longer.
We found no large institutional deal in Tenerife and no published yield for rental blocks. Madrid is where that capital goes.
Across all homes, prices rose 9,9% over the year, the least of the five, and dipped 0,7% in the latest quarter. New builds are holding up better.
The lowest wages of the five regions, so resident buyers have less to spend than in Madrid or Barcelona. Price the project with that in mind.
Side by side
Each row uses one source and one method across all five, so the rows can be compared. Where no comparable figure exists, the cell stays empty.
| Measure | Tenerife | Costa del Sol | Valencia | Madrid | Barcelona |
|---|---|---|---|---|---|
| Entry price and momentum | |||||
| Registered new-build price, €/m²Registradores, 12 months to Q2 2026 | 2.638 | 3.495 | 2.007 | 3.911 | 3.348 |
| Appraised price, €/m²Tinsa, Q3 2026 | 2.114 | 2.784 | 1.970 | 3.693 | 2.918 |
| New-build price change over the yearRegistradores, Q2 2026 | +12,4% | +10,5% | +15,6% | +4,8% | +6,3% |
| Price change over the year, all homesTinsa, Q3 2026 | +9,9% | +14,0% | +23,8% | +13,1% | +12,4% |
| Price change in the latest quarter, all homesTinsa, Q3 2026 | −0,7% | +3,0% | +6,1% | +0,9% | +1,4% |
| Demand | |||||
| Tourists in January per tourist in AugustINE Frontur 2025, by region | 1,10 | 0,40 | 0,39 | 1,02 | 0,49 |
| Hotel occupancy in JanuaryINE 2025, by province | 75,1% | 41,8% | 43,3% | 50,6% | 47,8% |
| Average January temperature, °CAEMET 1981–2010 | 18,4 | 12,1 | 11,8 | 6,3 | 9,2 |
| Share of purchases by foreign buyersRegistradores, 2025 (partly via press) | 30,0% | 32,8% | 12,2% | 6,9% | 14,2% |
| New supply | |||||
| Building permits per 1.000 homes, 12 months (fewer means less new supply coming)Tinsa, Q3 2026 | 3,7 | 8,5 | 4,9 | 5,4 | 4,2 |
| Rental | |||||
| Gross rental yieldOur calculation: idealista asking rent ÷ asking resale price, Oct 2026 | 5,2% | 5,2% | — | 5,1% | 5,9% |
| Asking rent, €/m² a monthidealista, Oct 2026 | 15,3 | 18,8 | — | 21,6 | 17,4 |
| Prime yield on rental blocksCushman & Wakefield, Q2 2026 | — | — | — | 3,85% | 4,10% |
| Rent cap in forceLey 12/2023, applied by region, Sept 2026 | No | No | No | No | Yes |
| Tax and rules | |||||
| Tax on buying a new build, including stamp dutyRegional rates 2026 | about 8% | 11,2% | 11,4% | 10,75% | 11,5% |
| Transfer tax on a resale homeRegional rates 2026 | 6,5% | 7% | 9–11% | 6% | 10–13% |
| New holiday rentalsLocal rules, 2026 | Only where planning allows | City moratorium | Capped | Restricted in the centre | Licences end around 2028 |
| Who can afford it | |||||
| Mortgage cost as a share of household incomeTinsa, Q3 2026 | 40,1% | 53,3% | 34,5% | 53,5% | 45,2% |
| Average gross monthly wage, €INE 2024, by region | 2.052 | 2.147 | 2.181 | 2.762 | 2.530 |
| The last crash | |||||
| Fall from the 2007/08 peak to the lowOur calculation from Tinsa, Q3 2026 | −36,0% | −50,5% | −50,0% | −48,4% | −52,3% |
| Today against the 2007/08 peakTinsa, Q3 2026 | +25,5% | +10,6% | +7,7% | +18,6% | −8,1% |
| Market size | |||||
| Home salesRegistradores, 2025 | 11.963 | 36.117 | 40.839 | 81.484 | 73.285 |
| New-build salesRegistradores, 2025 | 3.306 | 11.548 | 5.977 | 17.610 | 13.820 |
| A 100-home project as a share of those salesOur calculation | 3,0% | 0,9% | 1,7% | 0,6% | 0,7% |
| Airport passengers, millionsAena 2025; Tenerife has two airports | 21,1 | 26,8 | 11,9 | 68,2 | 57,5 |
Province-level figures: "Tenerife" is the province of Santa Cruz de Tenerife, which also includes La Palma, La Gomera and El Hierro, and "Costa del Sol" is the province of Málaga. The highlighted cell is the strongest on that row; rows without one are not simply better when higher. Not in the table: the ministry estimate of 18.788 unsold new homes in the province at the end of 2025. It appears to be worked out from completions and sales since 2005, it is not a count of homes on the market, it covers three other islands, and we could not verify it.
On the island
Two national developers are building on the south-west coast. We look for land in the north.
138 homes in Adeje. Construction began in January 2026, according to the company.
160 homes, 85% sold when the first phase was handed over in June 2026, according to the company.
Homes from €400.000 to €700.000 for international buyers, away from the crowded luxury segment in the south.
Tenerife North airport · Tenerife South airport

Against the others
What Tenerife offers against each, and when the other one is the better choice.
Tenerife offers new builds about a quarter cheaper, a far more even year (75% hotel occupancy in January against 42%), lower tax and a lighter mortgage burden. The Costa del Sol has more buyers and more volume: choose it if sales volume comes first.
Valencia is rising fastest and is the most affordable: choose it if you are chasing momentum. Tenerife offers winter demand, a much smaller fall last time (−36% against −50%) and lower tax on new homes, without Valencia’s tightening rules in flood-risk areas.
Madrid is the deepest market and the home of institutional rental: choose it for scale and a liquid exit. Tenerife offers a similar gross yield, a smaller fall last time, and a market where a €20–30M project carries weight.
Barcelona shows the highest yield on our calculation. But it is the only one of the five with a rent cap in force, holiday-rental licences are set to end around 2028, a 30% social-housing reserve applies, and purchase taxes are the highest. It is also still below its 2007 peak.
What to watch
They vary widely by town hall. Our own estimates, per town, run from months to several years. Buy land subject to the licence where you can.
Materials arrive by ship and labour is scarce. No published island figure exists, so get prices from two builders before you trust any model, including ours.
Holiday rental has already been tightened, and national rental decrees are awaiting a vote in parliament. Assume another change during a three- to five-year project.
Tourism makes up about 38% of Canary GDP (Exceltur). A downturn would hit jobs, rents and buyers at the same time.
Tenerife was under a water emergency from May 2024 to the end of February 2026. Around 100.000 vehicles a day use each of the two motorways. Protests against mass tourism drew 23.000 people across the islands in May 2025, by the official count.
Our conclusion
We believe Tenerife is a strong place for a project of the right size, on land with a clear planning route. We also earn money when projects happen here, so check our reasoning. This is how we would build in a margin of safety.
Talk to us about a project →The numbers still have to work with prices 20 to 36% lower. That last figure is what happened here after 2007.
Start construction only after an agreed share of the homes is reserved.
So you do not depend on one group of buyers.
No published figures compare land and building costs by market, so this page makes no claim about margins. We work those out per plot, with a registered valuer, two builders and sold prices.
Compiled in November 2026. Past prices say nothing about future returns, and this page is not investment advice. Have your own advisers check what matters to your decision.
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